Insight
Every month, millions of people enter mercedes-benz.com into their browser bar. But all you could find was a plain page, that distributed the visitors to local sites.
Task
How can we use this attention to tell the story of Mercedes-Benz?
Idea
A premium
digital magazine, that is relevant across the world, thanks to contents the trigger emotions.
Redefining international brand websites
An innovative hub that highlights the brand themes with their relevance and radiance. This makes the international domain the center and the digital heart of the Mercedes-Benz brand.
This project has shaped Mercedes-Benz digital look for years and took the decisive step towards the content driven lifestyle brand that Mercedes is today.
OUR ROLE
– Art Direction
– User Interface Design
