Context
To raise awareness for the European launch of strongbow, we created a digital display ad campaign with data driven content.
We developed a digital toolbox with which each European market could automatically generate individualised versions of the display ads - by using the location, the time of the day and the actual weather conditions of each user.
Details
A special challenge was the close interplay between the content and the development so that each ad was customizable for the different markets.
Starting from the premium video content and finishing with a toolbox to create individual rich media banners, we took care of all steps from ideation to production.
